We often forget that we are all consumers and that time is the most valuable asset in our lives. We loath waiting on hold. We rarely respond to voicemails, but our expectations are very different when we text, and we tend to have more patience. Texting is the most-used smartphone feature, in front of emails, internet access, and voice calls. Most of us read texts within minutes of receiving them. We text our kids, our friends, and now, our businesses. It is no surprise that texting proves to be an excellent tool for business communications.
Clients are using the Internet and their mobile devices more than ever. They purchase items, book their travel, rate experiences, and communicate via text. Clearly, your salon or spa should be included in their mobile behaviors. Catering to your mobile-minded clients will add convenience to your client’s daily life and strengthen client relationships and satisfaction. Learn more about salon & spa business texting.
Business Texting Increases Customer Satisfaction Rates for Salons
- Everyone texts. It is the surefire way of getting in touch with someone quickly. Your clients (especially your next-generation customer) want to text you on your landline phone number.
- Texting is reliable. Texting is a preferred method of contact for clients. While some appreciate a phone call, others may prefer to keep things fast and easy. Texting takes far less effort than the sometimes-lengthy process of an entire email or the dead-end of leaving a voicemail.
For the Love of Texting – 10 Proven Use Cases for the Beauty Industry
- Stay In Contact with Scheduled Clients
Your clients who run late do not have the time to call your salon. Even if they do, they will not want to wait on hold because it is inconvenient. Most people would rather sit in traffic than wait on hold for an hour; however, they will text your business if you let them easily reschedule.
- Schedule Appointments
Your clients want to text your salon to schedule an appointment, and they want you to text them back. Imagine doing so right from your computer without ever leaving Millennium or Meevo or any other application. Talk about a time saver – less call volume, easily manage multiple clients at once!
- Send Alert Notifications
Changing business hours or procedures due to weather conditions or COVID requires rapid notification to your clients. Mass text blasts allow you to quickly send updates to your customers where they are most likely to see it.
- Add a Human Touch to Your Brand
The customer receives your text from your salon number, not an employee’s personal number or a 5-digit automated number. You can track each conversation your team is having with a client, and they can now directly text the number they already know and have saved on their phone.
- Market with Specific Keywords
You have a great new product launch, gift with purchase, seasonal loyalty bonus point offer, or seasonal gift card promotion. Create a social media post informing your guests of the keyword promotions! Your client texts the keyword “gift” to your salon phone number and invites the client to show the text message at checkout on their next visit to receive a free gift with subsequent purchase.
- Virtual Concierge
Does your salon offer seasonal gift card promotions? Remind clients to text the keyword “giftcard” to your salon phone number anytime, and your virtual concierge will auto-reply back with a text message containing the gift card promotion details and call to action. Your keyword virtual concierge is always working for you in the background, 24/7.
- Call-to-Action Marketing
Your salon offers a loyalty program, and there is a “bonus points” offer every month. Your loyalty program customers always want to be in the know. They can now text the word “loyal” to your salon phone number to find out the service of the month offer.
- Communicate Internally with Staff
Your team meeting is scheduled once per quarter. Your team can text the word “meeting” to your salon phone number to receive the auto-reply text containing the meeting’s details at any given time 24/7, 365 days of the year.
- Staff & Front Desk Communication
A spa guest would like to schedule more time with your aesthetician for an add-on masque. The aesthetician checks their salon management tool like SalonBiz or Meevo 2 and sees that she has a 30-minute availability. She sends a text message to the front desk so they can schedule the extra 30 minutes. Your team can now communicate with the front desk without ever leaving their treatment room.
- Increase Front Desk Productivity
Your call center is bustling. Why not increase productivity at the front desk by allowing your employees to manage all incoming text messages between guests at checkout? It is as easy as simply clicking on a reply button right from their computer without leaving your POS or CRM.
You can learn more about how Textel can improve your salon & spa’s productivity by contacting us.