Tis the season to drive holiday sales through high-performing communication channels.
Trust us – it’s not just the egg nog making everyone merry. Call center texting is beginning to snowball as enterprise businesses focus on reaching their customers via text across their existing business lines.
After RetailMeNot reported that shoppers are ready to spend at least $60 more on gifts this holiday season than last year, retailers have been working to find creative ways to get in front of their consumers. Specifically, they’re looking for ways to stand out from their competitors and reach more consumers first, and more effectively.
RetailMeNot uncovered that 95% of those retailers believe that deals and discounts are the most effective way to drive purchases during this time of year. And it should come as no surprise that 72% of their marketing investment is happening across mobile.
Why? Because, it’s where their customers live!
It’s a fact that has caught the attention of more and more call centers as they try to produce an omnichannel communication platform that targets customers in the way they want to be contacted.
Yet, (if you remember from our recent article: An Easy Business Texting Strategy to Improve Revenue in 2019) only 48% of enterprises have text-enabled their business phone line. <cut to Macaulay Culkin slapping his hands against his face in sheer terror!>
So, in an effort to make the holidays just a bit brighter for the call centers who still aren’t using text to enhance the customer experience, we offer these 5 gifts (or benefits) to using business texting to help ring in a successful new year.
5 Ways Business Texting for Call Centers Drives Holiday Sales
- Get Your Customers’ Attention
First and foremost, you must reach your holiday shoppers on a channel they’re currently using. The good news is that text messages are opened 98% of the time and the recipient often takes action immediately after reading. Besides being optimized for response, this channel helps you communicate with the most consumers in the fastest way.
- Invite Them Onsite for a Holiday Promotion
Customers are looking for an excuse to swing your way – give them a great one. Share your holiday promotion with customers and invite them to your business to be a part of something special. And just so they know exactly what awaits, send them a fun picture to further entice them to stop in.
- Share an Exclusive Marketing Offer
If in-store business isn’t your forte, send them a text with a link to the special product that you know will catch their attention. With most sales happening across a mobile device, your job is to make it easy for customers by sharing an exclusive offer that keeps them from walking out into the cold and only requires them to set down their hot coffee and click to purchase.
- Send Appointment Reminders to Reduce No-Shows
Guarantee sales by scheduling important automated text reminders that reduce no-shows by up to 50% according to Appointment-Plus. This easily enhances the customer experience by letting them know you’re excited about their arrival – plus, it saves lost revenue by giving them a chance to reschedule if holiday shopping has bogged them down and made them unavailable for the current time.
- Create a Sense of Urgency to Propel Holiday Sales
The beauty of business texting for call centers is that you can alert customers to the sales they don’t want to miss without interrupting their day. These notifications do more than increase customer satisfaction, they prove helpful and thoughtful. Plus, when it’s followed up with a discount offer, customers will be further incentivized to add your product under the tree this holiday season.
Want to learn more about how call center texting can improve your bottom line this holiday season and all year long? Try Textel’s business texting platform risk-free for 14 days by signing up today!