Each week, viewers use St. Louis-based Textel’s keyword texting feature to vote for their favorite look and team.

ST LOUIS (July 2018) – Textel is excited to announce its partnership with The Look: All Stars, a TV series on the CW/MyNetwork TV stations of Sinclair Broadcast Group. Hosted by Tori Spelling, each episode provides educational how-to’s for the audience through themed-timed challenges that provide beauty hacks and tips to improve one’s overall look featuring top beauty experts and their best professional techniques and products. The reality beauty show is one of the first of its kind to make audience interaction a pillar for engagement week after week through texting, augmented reality and tie-ins with industry brands.

After each episode’s original airing date, The Look: All Stars’ audience chooses their favorite makeover transformations by texting 1-888-803-2426 with the keyword that represents their favorite Real Life Challenge Makeover, High Fashion Challenge Makeover and Team Vote. Voting ends Saturday at midnight ahead of the next week’s episode.

“Our series isn’t just about watching, it’s about having fun while you learn to look your best,” said Gregory Butler, Executive Producer of The Look: All Stars. “Textel makes it easy to be a part of the action, driving engagement that is beneficial for our viewers and our brand partners. We are excited to be working with a such a great company, and a great product.”

Textel, a cloud-based, two-way texting portal, powers that live participation through their popular “Text to Vote” feature that uses specific keywords to trigger a better voter experience. It’s the same functionality that is currently being spotlighted in salons across the country for its role in driving customer communication, managing call center volumes, increasing marketing promotions and optimizing the overall guest experience.

“Textel is very excited to bring text voting to The Look: All Stars,” said Mike Mixon, CMO of Textel. “Texting a keyword is easy for viewers since anyone can do it right away without an app. This partnership made sense because our keyword texting tool is currently being used by salons and spas across the country to attract first time guests and drive engagement. Textel is a proud supporter of the beauty industry and honored to bring our texting technology to such an empowering TV show.”

In the changing guest experience landscape, the salon industry and many others continue to seek more effective ways to drive traffic to their business while providing an engaging, efficient solution to match customer expectations. Textel’s business texting platform zeroes in on the preferred customer communication method to help save businesses time and payroll cost, while filling more appointments and decreasing no show rates, all from a manageable call center “inbox” on their desktop.

“As a 33-year veteran of the salon industry, I want to express a sincere thank you to the team behind The Look: All Stars for choosing such an efficient platform to showcase the passion, talents and serving hearts of our industry peers,” said Michelle Steimann, Textel Brand Ambassador. “This ‘Text to Vote’ functionality is the perfect way to show our support for the competing teams’ craftsmanship and the audience who’s eager to interact with them.”


THE LOOK: ALL STARS is a one-hour reality TV competition series, airing prime-time Sundays from June 24th, 2018, syndicated nationally across CW and MyTV Network stations. The show is owned and operated by Sinclair Broadcast Group, Inc. and produced by Dreamventure Productions. The weekly program focuses on head to toe makeovers performed by respected established hair, makeup and fashion stylists who compete and deliver two makeovers per episode. Learn more by visiting https://www.thelookallstars.com/.


TEXTEL makes customer communication simple with a business texting platform that helps enterprise to small businesses reach their customers in the fastest way possible from any location. This cloud-based software serves as an efficient call center inbox by receiving and sending customer texts from the existing business landline phone number. Learn more about TEXTEL features and pricing by visiting https://www.textel.net/.

For more information, please contact:
Mike Mixon
CMO, Textel